n 2024, Gujarat's passenger vehicle (PV) market reached a record high, with 3.4 lakh units sold, according to data from the Union Ministry of Road Transport and Highways.

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Factors Influencing the Growth

Several factors have contributed to this upward trend:

• Rural Demand: Improved agricultural incomes and rising aspirations in rural areas have significantly boosted car sales.

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• Festive Season: The festive season in October provided a major boost, with 53,178 cars retailed in a single month, thanks to muhurat sales on Dussehra and Dhanteras, steep discounts, and attractive financing schemes.

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• SUV Popularity: Urban areas have seen strong traction with SUVs dominating the market, accounting for over 40% of the state's PV sales, reflecting a growing preference for stylish, powerful, and versatile vehicles.

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Looking Ahead

The upward trajectory in car sales in Ahmedabad reflects a dynamic automotive market. As consumer preferences evolve and economic conditions continue to improve, the city is poised for further growth in the automotive sector.

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